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Rich Begert

Rich Begert has an extensive background of leading technology based companies.  Prior to joining TAP, he had been consulting and advising start-up businesses in the technology sector.  His expertise is in strategic planning, venture financing, go-to-market strategies, financial modeling and projections.

Rich is a proven leader, having run companies in various sectors of technology.  While CEO of Wireless Services Corp., he led the company through various business model changes in the text messaging industry.  During his tenure he managed acquisitions, divestitures, venture funding and complex negotiations with all the major broadcasters.  Ultimately, he successfully sold the company to Ericsson Inc.

Prior to Wireless Services he was the CEO of, an internet based company in the digital distributed print and e-commerce industry.   In this role, he led the company through venture funding and a public offering.  He implemented Sarbanes Oxley controls and later sold the company to Fed Ex/Kinkos.

In addition, Rich was SVP and Regional president for AT&T Wireless/McCaw Cellular here he was accountable for over $1 billion in revenues and 3400 employees.  During his tenure he launched the first digital (TDMA) and wireless data (CDPD) services in the country.  Rich also led the development of the Digital One Rate plan that eliminated roaming and long distance charges from wireless calling.

Begert graduated from the University of Washington Foster school of Business with a BA in Business Administration with a Marketing emphasis.